A question and source baseline
A documented sample of buyer questions, observed answers, linked sources and the conditions of each observation.
INDEPENDENT B2B SEARCH CONSULTING
I help B2B teams understand how AI search represents their business and choose work that supports relevant buyer discovery. Start with evidence, then connect the findings to your existing SEO program.
WHO THIS IS FOR
This engagement fits a SaaS or IT team with a defined offer, an English-speaking market and people who can implement changes. Typical triggers include inaccurate product descriptions, uncertain competitor visibility or a publishing program that lacks clear buyer priorities.
AI SEO services help a business evaluate and improve the accessible information that search systems can use when answering buyer questions. The work combines established SEO foundations, source review and useful content; it does not buy a place in an answer.
A screenshot of one favorable answer is not a visibility strategy. Answers can vary by question, location, session and date. Without a documented sample, a team can mistake a temporary observation for a durable opportunity and invest in the wrong pages.
01 / THE TAKEAWAYS
A documented sample of buyer questions, observed answers, linked sources and the conditions of each observation.
Page, technical and source-consistency findings with owners, dependencies and practical acceptance criteria.
An agreed way to review completed changes, repeat observations and assess relevant inquiries separately from visibility.
I first establish the decisions that matter to your sales process. A buyer comparing implementation partners needs different evidence from a reader learning an acronym. Together we define the offer, excluded audiences and relevant competitors. I then map questions to existing pages before recommending new content. This keeps the project connected to a real commercial destination and makes it easier to reject topics that attract attention without helping the right customer. A smaller, explainable question set is more useful than an oversized report with no owner.
When buyers specifically mention ChatGPT, I separate their questions and observed sources from the broader baseline. That makes product comparisons, brand descriptions and referral paths easier to investigate. The dedicated ChatGPT service explains that narrower scope in detail. It sits beneath this hub because a surface-specific review should support the broader search program, rather than creating a second content strategy for the same audience. A change is proposed because it improves the evidence or buyer journey, not because a single answer happened to omit a brand.
Google’s generative search features remain connected to ordinary search eligibility and accessible website content. I review relevant pages, technical access and the usefulness of the information a buyer can verify. There is no special AI schema that guarantees inclusion. For this surface, an implementation plan should make the website clearer and more useful even if a particular query does not display an AI answer. Search Console and normal page performance provide context, but they should not be relabeled as a precise count of every AI citation.
For Perplexity, the useful starting point is a recorded question and the sources visible in its answer. I examine whether those sources describe the right product, audience and use case, then compare that information with your own pages. An absent citation is a finding to investigate, not proof that a website is blocked. Changes may involve clearer explanations, better evidence or correction of inconsistent public information. I do not treat a third-party mention as a placement that can be purchased or promised through this consulting scope.
An AI SEO agency may bundle writing, development and distribution into a larger delivery team. I work directly with the people responsible for your website and agree on the implementation split before starting. If you are evaluating an AI SEO company, compare the actual question sample, evidence standards and delivery responsibilities rather than the terminology used in the proposal. Generative engine optimization services should leave you with decisions your team can execute, including reasons to postpone work that lacks credible evidence or a clear commercial role.
The first decision is whether you need a diagnostic or implementation support. A baseline can reveal that the main problem is technical access, an unclear product page or inconsistent descriptions rather than a lack of articles. Ongoing work then follows a prioritized backlog: verify access, improve important pages, obtain expert input and review the outcome. I document what changed and what remained uncertain. That record helps prevent ordinary fluctuations in an answer from becoming a reason to rewrite useful content or abandon a sound SEO plan.
I distinguish recorded answer observations, website engagement and sales-qualified inquiries. These are related, but none is a substitute for the others. A source mention may provide useful context without producing a trackable visit, while a referral visit may not be a qualified lead. We agree on available analytics, sales feedback and repeatable observations before setting expectations. Reports explain the sample and its limitations. They do not present an invented universal AI visibility score or attribute every commercial change to the latest content edit.
02 / HOW WE START
Bring your website, product priorities, target buyers and any examples of inaccurate or missing answers. I review the available access and clarify which decisions the project must support.
I propose an initial question sample and explain whether the existing audit or ongoing work is the better starting point. We identify the people who will implement technical and editorial changes.
We confirm deliverables, ownership and review points before work begins. The first backlog separates verified problems from hypotheses that require more observation or expert input.
EVIDENCE AND APPROACH
I have not published an AI search results case study. Evaluate this service through the proposed sample, evidence trail and implementation plan. The published AI visibility audit article explains the method without presenting unverified client outcomes.
SCOPE AND PRICING
GEO & AEO AUDIT
Starting from$1,100per audit
A fixed-scope baseline for one brand, an agreed competitor set and a documented sample of commercially relevant questions.
AI SEO / AEO OPTIMIZATION
Starting from$1,500per month · 3-month minimum
Ongoing AI search optimization with an agreed implementation backlog.
Final scope depends on site size, access, specialist review and who implements the work. Paid tools, development and writing volume are included only when the proposal says so.
You need coordinated priorities, not two conflicting plans for the same website. I begin with the buyer decisions, technical access and useful pages already important to SEO. AI answer and source observations add another evidence layer. The proposal identifies the extra work explicitly, so your team can distinguish a verified AI search issue from an ordinary website improvement.
No consultant can guarantee that a search system will mention or cite a business. Answers depend on the query, the available sources and systems outside the consultant’s control. I can define the observation method, improve agreed website issues and document the work. Promised outcomes should concern deliverables and review procedures, not permanent positions inside an answer.
The entry GEO and AEO audit starts from $1,100 per audit. Ongoing AI SEO optimization starts from $1,500 per month with a 3-month minimum. The final proposal defines the question sample, access, implementation responsibilities and review cadence. Paid tools, development and writing volume are included only when they are expressly part of the agreed scope.
It can fit a startup with a clear product, a known buyer and capacity to implement useful changes. An AI SEO consultant for startups should first check whether the basic offer and website evidence are strong enough to evaluate. If positioning, technical access or sales feedback is missing, I would address those gaps before recommending a large AI-specific content program.
YOUR NEXT MOVE
Bring a search challenge. We’ll work out where to start.