THE JOURNAL / SEARCH, CONTENT & GOOD DECISIONS
A clearer view.
A better next move.
Practical field notes for B2B teams building visibility, trust and a reason to get in touch.
01 / UNDERSTAND
Start with a clearer picture.
SEO, AEO and GEO: what B2B teams should actually prioritise
Understand SEO, AEO and GEO, where they overlap, and how to prioritise useful content and measurement for a B2B website.
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B2B keyword research: build a buyer-intent map, not a keyword pile
A practical B2B keyword research workflow: qualify demand, group intent, assign one page per cluster and connect topics to your offer.
Read article02 / EVALUATE
Find what needs to change.
Technical SEO for SaaS: a checklist ordered by business impact
Audit a SaaS website in a useful order: access, indexing, rendering, canonical URLs, internal links, performance and conversion paths.
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How to run an AI visibility audit without misleading yourself
A repeatable AI visibility audit method: define buyer questions, record answers and citations, separate metrics and prioritise evidence-backed improvements.
Read article03 / DECIDE
Make the next move with confidence.
How to choose a SaaS SEO consultant: an evidence-first scorecard
Evaluate a SaaS SEO consultant using business fit, relevant evidence, implementation ownership and measurement. Includes practical interview questions.
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SaaS SEO budget planning: cost the work before choosing a retainer
Plan a SaaS SEO budget around research, content, development and measurement. Use transparent scenarios without confusing them with quotes or forecasts.
Read article04 / THE LIBRARY
More perspectives. More useful detail.
The 2026 Guide to Fractional CMOs: Why B2B Growth Now Requires Content-Led Leadership
In the current B2B landscape, the "spray and pray" marketing era is officially over. With AI saturating every channel, the barrier to entry for…
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In-House vs. Outsourced SEO: A Strategic Framework for SaaS Growth
Is it better to build an internal SEO center of excellence or leverage the collective intelligence of an agency?
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SEO Best Practices for Drupal CMS for 2026
Drupal is a powerful, flexible CMS used by governments, universities, enterprises, and large content driven platforms. It is known for its…
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SEO Best Practices for Contentful CMS
Contentful is a leading headless CMS used by high growth startups and global enterprises alike. It is built for scalability, omnichannel delivery, and…
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SEO Best Practices for Ghost CMS
Ghost is a modern CMS built for speed, publishing, and content driven growth. It is popular among bloggers, media companies, SaaS teams, and creators…
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SEO Best Practices for Sanity CMS
Sanity is one of the most flexible headless CMS platforms available today. That flexibility makes it ideal for modern websites, but it also means SEO…
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SEO Best Practices for Sitecore CMS
Sitecore is a powerful enterprise CMS built for personalization, scale, and complex digital experiences. But with that power comes complexity, and SEO…
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SEO Best Practices for Strapi CMS
Strapi is one of the most popular open source headless CMS platforms for modern websites. It offers flexibility, control, and strong developer…
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SEO for Construction Companies: A Practical Guide to Getting More Leads
SEO for construction companies is not about blogging for traffic or ranking for generic keywords. It is about getting found by people who are actively…
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SEO for Web3 Projects: A Practical Guide to Sustainable Growth
SEO for Web3 projects is fundamentally different from SEO for traditional SaaS or ecommerce. While the technical foundations remain the same, Web3…
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SEO Services for Small Business: A Practical Guide That Actually Works
SEO services for small businesses are often misunderstood, oversold, or overcomplicated. Many business owners are promised fast rankings, cheap…
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The Ultimate Wix SEO Guide
Search engines and AI systems like Google, Bing, and Gemini are smarter than ever. With the rise of AI powered search results, optimizing a Wix…
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Webflow SEO: The Definitive Guide to Dominating Search in the AI Era
For years, the "SEO-friendliness" of no-code platforms was a point of contention. Today, that debate is over. Webflow has emerged as a powerhouse for…
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What is B2B Content Marketing? The 2026 Guide to Content-Led Revenue
In the old days of B2B, content marketing was a "Top of Funnel" activity. You wrote a few blog posts, gathered some email addresses with a PDF, and…
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Content Strategy in 2026: From "Publishing Often" to "Dominating Markets"
At Yanatiev.com, we define content strategy as the high-level architecture that connects your business goals to your customer's pain points. It is the…
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What is Fractional SEO? The Modern Growth Framework for B2B
The "old way" of doing SEO—hiring a massive agency for a flat monthly fee or a junior full-timer—is breaking. In the age of AI Overviews (SGE) and…
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