An intent-led content map
Separate discovery, evaluation and purchase questions. Assign a primary URL to each topic and identify the existing pages worth supporting.
FOR EXPERT-LED B2B TEAMS
B2B Content Strategy
Give every piece of content a reason to exist.
A useful content strategy starts with a buying decision, not a publishing quota. Turn your team's expertise into a connected library that helps the right people understand a problem, evaluate a solution and start a conversation.
Discuss your prioritiesIndependent consulting · English-language markets · US & UK
THE RIGHT FIT
For B2B marketing teams with subject-matter expertise but an unfocused backlog. Useful when your content attracts readers outside your target market, your experts are hard to brief, or your articles have no natural path to a service.
STARTING FROM
$2,000per monthA CLEAR COMMERCIAL START
A focused scope, priced in USD.
A focused content strategy and editorial operating system. Writing volume is scoped separately when hands-on production is required.
- Intent-led content map
- Expert interview briefs
- Editorial workflow and internal links
- Review and measurement routine
Indicative starting price in USD. Final scope depends on the site, market, access and implementation ownership. Media, paid tools, development and high-volume writing are excluded unless the proposal says otherwise.
Request a scoped proposal01 / THE OPPORTUNITY
Publishing needs direction before it needs volume.
A library of disconnected explainers can attract visits without helping buyers choose. The work here is to connect demand, expertise, proof and distribution, then give writers a practical system for making each page useful.
02 / WHAT WE BUILD
A plan your team
can put to work.
Expert interview and evidence briefs
Specify the examples, screenshots, caveats and source material required for each article. Distinguish real customer evidence from illustrative scenarios.
A connected editorial programme
Plan internal links, contextual calls to action and relevant case studies before the writing begins. Choose a cadence your reviewers can sustain.
Review and measurement routines
Evaluate factual accuracy, clarity and commercial relevance. Use search queries and qualified enquiries to decide what to expand, consolidate or stop.
03 / THE WORKING RELATIONSHIP
Clear scope. Shared priorities.
Audit the library and the buyer questions
Review existing material alongside sales conversations, product positioning and search demand.
Choose a small set of useful clusters
Prioritise areas where your offer and expertise make the answer genuinely valuable. Create briefs with clear evidence requirements.
Build a repeatable editorial workflow
Agree on expert input, writing, review and distribution ownership. Measure results and revise the plan.
04 / BEFORE WE START
Good questions
come first.
Does this include writing every article?
The scope is agreed before work starts. Strategy, briefs, editing and execution support can be discussed according to your team's needs.
Do we need separate SEO and AEO articles?
Usually not. One strong page can answer a buyer's question clearly, cite supporting evidence and connect to your offer. AI visibility adds a measurement and research layer.
How many articles should we publish?
As many as you can make useful, review properly and maintain. The initial plan should follow the opportunity and available evidence rather than a fixed volume target.
Can we keep our existing articles?
Yes. The first step is to identify their purpose and performance. Recommendations to revise or consolidate existing material can be considered separately.
A LITTLE CONTEXT FOR YOUR NEXT DECISION
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