A service and intent architecture
Group demand by real capabilities: project type, integration, platform or specialist requirement. Build a distinct page only when there is a distinct offer and enough evidence.
FOR IT SERVICES & DEVELOPMENT FIRMS
SEO for IT Companies
Make your expertise easier for the right buyer to find.
Technical expertise is valuable only when a buyer can connect it to their project. Build search journeys around the services you actually deliver, the questions buyers ask and the evidence that makes a shortlist.
Discuss your prioritiesIndependent consulting · English-language markets · US & UK
THE RIGHT FIT
For software development firms, specialist consultancies and IT service providers with established delivery expertise. A strong fit when your site lists technologies but does not explain the projects, constraints and outcomes you help buyers navigate.
STARTING FROM
$3,000per monthA CLEAR COMMERCIAL START
A focused scope, priced in USD.
For an IT services company selling into the US or UK, where service architecture, proof and competitive demand require a wider scope.
- Service and intent architecture
- Case-study integration
- Editorial and technical roadmap
- Implementation and measurement review
Indicative starting price in USD. Final scope depends on the site, market, access and implementation ownership. Media, paid tools, development and high-volume writing are excluded unless the proposal says otherwise.
Request a scoped proposal01 / THE OPPORTUNITY
A technology list is not a buying journey.
A prospect searching for implementation support needs more than a description of a framework. They need to understand fit, delivery responsibilities, relevant experience and the next decision. Search work should bring those details together without creating thin pages for every city or technology.
02 / WHAT WE BUILD
A plan your team
can put to work.
Case-study integration
Connect factual project evidence to the relevant service pages and decision guides. Preserve scope, dates and measurement context rather than turning every result into a promise.
A useful editorial plan
Answer the questions that delay a shortlist: scoping, migration risk, engagement models and evaluation criteria. Prioritise topics where your team can contribute original detail.
Technical and lead-path review
Review discoverability, internal linking and how a visitor moves from a relevant page to an enquiry. Track enquiry acceptance separately from qualified sales opportunities.
03 / THE WORKING RELATIONSHIP
Clear scope. Shared priorities.
Map the services you want to sell
Identify target buyers, priority markets and delivery capacity. Separate strategic services from legacy pages and low-fit traffic.
Connect demand with evidence
Review search results and match each priority to a service page, a case study or a useful guide. Capture the proof still needed from your team.
Implement in manageable batches
Coordinate page briefs and technical changes, inspect performance and improve the paths that lead to meaningful conversations.
04 / BEFORE WE START
Good questions
come first.
Is this local SEO?
This page focuses on English-language B2B service discovery in the US and UK. Local search can be a separate workstream when you have a genuine local presence and a relevant offer.
Should every technology have its own landing page?
Only when it serves a distinct buying need and you can support it with specific expertise. Otherwise, a strong service page with useful sections is usually easier to maintain.
Can you work with our developers?
Yes. Recommendations can be structured as an implementation backlog with evidence, acceptance criteria and priorities.
What should we send first?
Your website, the services you want to grow, target clients and two or three relevant projects. Do not send private client information until access and handling are agreed.
A LITTLE CONTEXT FOR YOUR NEXT DECISION
B2B keyword research: build a buyer-intent map, not a keyword pileSEO, AEO and GEO: what B2B teams should actually prioritiseHow to choose a SaaS SEO consultant: an evidence-first scorecardExplore the other specialist services